WhatsApp Business Guide
A practical guide to WhatsApp Business profiles, catalogs, labels, greeting messages, away messages, broadcasts, and customer conversations.
What WhatsApp Business Is
WhatsApp Business is designed for companies that want to communicate with customers through a professional WhatsApp presence. It lets businesses create a profile, list basic company information, use greeting and away messages, organize conversations, and make customer communication easier to manage.
Business Profile Basics
Your profile should clearly explain who you are, what you do, where customers can find you, and how they can contact you. A complete profile builds trust before a customer sends the first message.
Catalogs, Labels, and Messages
Many businesses use catalogs to show products or services, labels to organize contacts, greeting messages to welcome new conversations, and away messages to set expectations outside business hours.
When to Use WhatsApp Business
WhatsApp Business is a good fit for small businesses, local companies, service providers, and teams that need direct customer communication.
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