What Are WhatsApp Campaigns?
A WhatsApp campaign is more than just a message—it’s a complete WhatsApp marketing automation tool. With the WhatsApp Business API, you can deliver WhatsApp promotional messages that include images, videos, PDFs, and action buttons, all while tracking engagement in real time.
- Send WhatsApp drip campaigns that nurture leads automatically
- Broadcast announcements with WhatsApp broadcast software
- Use pre-approved WhatsApp API campaigns for global reach
Why Businesses Choose WhatsApp Campaigns
Companies in every industry are exploring how to run WhatsApp campaigns because they offer higher engagement than email and richer features than SMS.
- Retail: Promote flash sales with WhatsApp promotional messages
- Events: Send invites, RSVPs, and reminders through WhatsApp campaigns for events
- Nonprofits: Use WhatsApp campaigns for nonprofits to drive donations with quick-reply buttons
WhatsApp vs SMS Campaigns
SMS guarantees universal reach, but WhatsApp vs SMS campaigns is not an either/or decision. Smart marketers use both: SMS for time-critical alerts, and WhatsApp for interactive engagement with images, video, and documents.
- SMS: best for urgent alerts and compliance messaging
- WhatsApp: best for promotional campaigns, support, and engagement
- TextBlast.pro: the all-in-one platform that supports both